Yelp, or Gulp? Yelp’s “Recommended” Reviews–Why Knowing What Reviews Aren’t “Recommended” is More Telling than the Reviews that Are …

California Coalition for Families and Children, PBC

The Power, and Unforeseen Truth, of the Internet

Say these words ten years ago and what would the reaction be?

“Google it”

“He’s a Blogger”

“It’s good Netizenship”

“I heard on Twitter”

Today, those words are not only universally understood, the listener knows that whatever is about to follow the phrase is so important that millions have already tuned in.

And one word that’s achieving that level of authority—Yelp.  There are many recent articles on Yelp’s content, star ratings, features, and the effect it can have on a business, but few have probed the boundary lines that Yelp itself imposes on reviews.  Yelp describes the goal of “filtering” reviews–to make the published reviews that go into its “star” rating more reliable by filtering out “unreliable” reviews.  Yelp itself explains its own policies in a simple video below.  We suggest viewing it before proceeding with this article.

We’ve experimented…

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